College of Medicine

HOW-TO TELL THE DIFFERENCE BETWEEN
A SEAL AND A LOGO

Believe it or not, there is actually a difference between a logo and a seal... Yep, that's right those are two different graphic elements. It is particularly important to know the difference when it is used in association with a university or other formal institution. Read on for more details or download the quick reference here.

Seal: An emblem used to authenticate or certify official documents or products (most common for government and universities). At FSU the seal is used to represent the university as a whole, not just one college or school in particular.

Logo: A symbol comprised of symbols AND words, that represent an organization or brand. It typically includes text and an icon style image meant to represent the brand. 

When to use

Seal

Using this means it's related the university as a whole, Not just the College of Medicine.

Uses: Print or digital media that is related to the entire FSU campus. On official or certified university documents.

College Logo

The logo for the College of Medicine. Logo must have both the university seal AND the words  “FLORIDA STATE UNIVERSITY COLLEGE OF MEDICINE.” The text must be in the university's approved font type and size.

Uses: Graphics, print, and digital media that is related to the College of Medicine. *most common*

Department/Office Logo

The logo for the College of Medicine. Logo must have both the university seal AND the words  “FLORIDA STATE UNIVERSITY COLLEGE OF MEDICINE” plus the department or office name in it in the university's approved font type and size.

Uses: Graphics, print, and digital media that is related to your department or office within the college of medicine.

Logo Alternates

Both the college and departments/office logos can also take on horizontal style, and/ or can be one solid university color (garnet, gold, black, white).

Uses: Depends on the media. Feel free to ask us if you are unsure

Additional Resources

Florida State University Communications: https://unicomm.fsu.edu/brand/
FSU Seals and Logos: https://unicomm.fsu.edu/brand/applying/seal/
FSU Colors: https://unicomm.fsu.edu/brand/applying/colors/
FSU Fonts: https://unicomm.fsu.edu/brand/applying/typography/