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Mary A Gerend Ph.D.

Mary A Gerend Ph.D.

Associate Professor
(850) 645-1542
Main Campus


Dr. Gerend received her B.A. in psychology from the University of Minnesota and her Ph.D. in social psychology from Arizona State University. She is currently an Associate Professor in the Department of Medical Humanities and Social Sciences at the Florida State University College of Medicine. She also holds a courtesy appointment in the FSU Department of Psychology. Dr. Gerend’s research interests are in health psychology, cancer prevention, and health communication, with a specific interest in women’s health.


B.A., University of Minnesota, 1995
Ph.D., Arizona State University, 2003


Outstanding Junior Faculty Researcher Award, Florida State University College of Medicine, 2007
Outstanding Junior Faculty Educator Award, Florida State University College of Medicine, 2009


American Psychological Association
Society of Behavioral Medicine
Society for Personality and Social Psychology
Social Personality & Health Network
Society of Experimental Social Psychology
American Association for Cancer Research

Research Focus

Health Psychology
Women's Health
Cervical Cancer Prevention & Control
Message Framing and Health Communication


Gerend, M. A., Shepherd, M. A., & Shepherd, J. E. (in press). The multidimensional nature of perceived barriers: Global versus practical barriers to HPV vaccination. Health Psychology

Gerend, M. A., & Maner, J. K. (2011). Fear, anger, fruits, and veggies: Interactive effects of emotion and message framing on health behavior. Health Psychology, 30, 420-423.

Gerend, M. A., & Shepherd, J. E. (2011). Correlates of HPV knowledge in the era of HPV vaccination: A study of unvaccinated young adult women. Women & Health, 51, 25-40.

Ranby, K. W., Aiken, L. S., Gerend, M. A., & Erchull, M. J. (2010). Perceived susceptibility measures are not interchangeable: Absolute, direct comparative, and indirect comparative risk. Health Psychology, 29, 20-28.

Gerend, M. A., & Sias, T. (2009). Message framing and color priming: How subtle threat cues affect persuasion. Journal of Experimental Social Psychology, 45, 999-1002.

Gerend, M. A., & Barley, J. (2009). HPV vaccine acceptability among young adult males. Sexually Transmitted Diseases, 36, 58-62.

Download Dr. Gerend's CV